Designed by Heath Walker Studio with MPA Architects

GEORG JENSEN STORE

Copenhagen, Denmark

SOFT ELEGANCE

MPA Architects develop a new concept for the Danish luxury silverware and jewellery brand Georg Jensen. The aim is to tell the long legendary story from 1904, and at the same time move the brand forward.
The concept - which plays on a luxury Scandinavian lifestyle home - offers a modern environment with all of the elements of a private home. The palette of materials is chosen to reflect the Danish landscape and the materials utilised in the jewellery and silverware. 

The furniture is composed to reflect the position amongst one of the world's finest jewellery and silverware design companies. Thus the finest furniture by the Danish furniture architect Poul Kjærholm makes a great consistency enhancing the brand quality of Georg Jensen.

The flagship store in Copenhagen airport was completed first, with many following worldwide, including the Pearl in Qatar. 

Project completed: 2013 
Architect: Heath Walker Studio with MPA Architects 
Areas: Retail shop  
Products: PK31™, PK24™, Series 7™, Swan™, PK51™, PK11™