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Series 7 Velvet

A ROMANTIC TWIST

Series 7 Velvet Edition

Soft, Italian velvet makes the fully upholstered Series 7™ particularly luxurious. The combination of the design and velvet upholstery strikes a delicate balance between formality and simplicity, form and function, past and future. It can be used as a noteworthy accent chair or simple, luxurious seating for modern dining. The possibilities are endless.

The Series 7™ designed by Arne Jacobsen is by far the most sold chair in the history of Fritz Hansen and perhaps also in furniture history. The pressure moulded veneer chair is a further development of the classic Ant™ chair.

Series 7™ comes in different veneers and finishes. All chairs are made of pressure moulded sliced veneer.

The Velvet Edition is available in 3 vibrant colours: Misty Rose, Autumn Red and Grey Blue. Powder coated steel legs in Brown Bronze compliment the velvet upholstery, adding subtlety and depth.

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series 7 velvet
Arne Jacobsen

THE REBEL

As a child growing up in Copenhagen, it’s said that Arne Jacobsen painted over the Victorian wallpaper in his bedroom. Young Arne didn’t cover his walls with typical childish drawings or paint the ornate wallpaper boyish blue – he decided to paint his room entirely white.

This decision may seem typical today, but in the early twentieth century white walls were not yet in fashion. From the very beginning, Arne Jacobsen was ahead of his time. 

For more than half of the twentieth century, Arne Jacobsen’s ideas shaped the landscape of Danish design, rippling out from Scandinavia to influence architects and designers around the world. He managed to direct projects ranging from complex buildings like Danmarks NationalBank to detailed challenges as humble as a special teaspoon for his cutlery set, working with a relatively small studio staff driven by an unquenchable need to create. 

Jacobsen’s creative process centered on his strict consideration of detail. He brought his visions to life for patrons and builders with scrupulous, hand-painted watercolours. In any given year, Jacobsen managed to design what others might be happy to produce in five. 

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Arne Jacobsen