Fred™
Elegant from every angle, the Fred™ lounge chair is a nod to calm and comfortable living. Designed by Jamie Hayon, the chair features a low, open silhouette and a sculpted wooden frame, assembled with care by hand. Wide, flat armrests and upright seating support the back and arms – ideal for long periods of socialising or reading.
Fred™ inspiration
THE ART OF LOUNGING
Fred™ - meaning ‘peaceful’ in Danish – is a casual nickname and nod to the comfort and good vibes that accompany the chair wherever it’s used. As a collaboration between Scandinavia and Spain, the lounge chair strikes the perfect balance between Danish heritage and Jaime Hayon’s modern, playful aesthetic.
Fred draws inspiration from pelicans’ broad wings, gently curved bodies and distinctive bills. The lounge chair has a lightness and gracefulness that truly disguises its strength.
Fred draws inspiration from pelicans’ broad wings, gently curved bodies and distinctive bills. The lounge chair has a lightness and gracefulness that truly disguises its strength.
Jaime Hayon
THE SPANISH ARTIST DESIGNER As a teenager, he submerged himself in skateboard culture and graffiti art, the foundation of the detailed, bold-yet-whimsical imagery so imminent in his work today. After studying industrial design in Madrid and Paris he joined Fabrica in 1997, the Benetton-funded design and communication academy, working closely with the legendary image-maker and agitator Oliviero Toscani. In a short time he was promoted from student to head of their Design Department. Eight years later, Jaime broke out on his own, first with his collections of designer toys, ceramics and furniture, later followed by interior design and installations.
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