Ulrik Gammelmark West joined as a board member for Fritz Hansen in 2020. Ulrik Gammelmark West has had various international roles at Fritz Hansen since 2006. In 2006, Ulrik was one of the first employees in Fritz Hansen's newly established Retail department, where the focus was on developing collaborations with, for example, traditional furniture houses in Denmark. Since then, Ulrik's position developed into Sales Manager for Retail Sweden and Finland, as well as responsibility for major key accounts across borders in the Nordic countries. For a short period, Ulrik was sales director in a small Danish furniture manufacturer, Magnus Olesen, but returned to Fritz Hansen in 2018, where he became Sales Manager for Benelux Retail. This role developed into Ulrik's current role as Head of Benelux & South Europe, with full responsibility for the commercial and private market in the seven countries. Ulrik Gammelmark West graduated from Niels Brock Copenhagen Business College.