Away from the busy streets of Hannam-dong in Seoul, through a small alley lined with bamboo, the Fritz Hansen Lounge sits on the first floor of a newly renovated building that balances old and new, design and natural wine.
Adjacent to their popular Copenhagen café, Sara Wreschner and David Andersen have opened Sonny Times, an intimate gathering space designed to facilitate meetings, dinners, workshops, and private events.
‘Carlsberg’s new headquarters had to signal something durable and classic with a modern twist, and it was with that in mind that I chose the Grand Prix™ chair for Carlsberg’s canteen,’ explains designer Josephine Malling.
YJY MAIKE CENTRE FLAGSHIP STORE
Designed by Arne Jacobsen
MORE REFERENCES ON OUR ASSET BANK
RETHINKING THE OPEN OFFICE
The initial thoughts behind creating a design like Plenum was a search for the best solutions rather than the product itself. According to Head of Design at Fritz Hansen Christian Andresen there has been a shift in the market from designing a product to designing a solution. With Plenum, Fritz Hansen has revised their collection and created a design that lives up to the need for flexibility and longevity found in today’s workplaces and public spaces. “A high-back sofa is far from a first mover product – but we do believe that Plenum, with its emotional appeal, offers a solution that the market has not yet seen. A solution where one single piece of furniture can enhance and encourage both collaboration, concentration and relaxation” Andresen underlines. Designing for the sake of the visual, the rational and the emotional is the absolute trinity that constitutes the Fritz Hansen design DNA and is found in every item in the collection.
IT’S IN THE DNA
Plenum might be Jaime Hayon’s first office chair design, but it is a clear reflection of his playful approach to designing furniture for the home. The Spanish designer challenges conventions, brings warmth to cold environments and softens the sharp edges of traditional public spaces.
RETHINKING THE OPEN OFFICE
“It is important to remember that my design is made for humans – to be used by humans”, Jaime Hayon says. “I believe that design should provoke emotions, make you feel good and create happiness.” Humanising traditional office furniture is exactly what the designer strives for with Plenum. About the collaboration with Jaime Hayon, Andresen says: “Plenum is born from a family of Hayon designs: the Ro™ and the Fri™ chairs as well as the Lune™ sofa. Every one of these items were originally designed for the private home but have proven to fit perfectly in numerous public spaces all over the world,” Andresen concludes. Choosing Jaime Hayon to refine and rethink office furniture together with Fritz Hansen accommodates a shift towards activity-based spaces. As the designer himself puts it: “In creating Plenum, the overall objective was to challenge the concept of traditional office furniture and create a feeling of home.” In other words, Plenum has taken the best of both worlds and caters for emotional and functional needs simultaneously.
CREATING AN ENTIRE EXPERIENCE
In the modern workplace, one piece of furniture sometimes needs to fulfil several needs – be it the need for silence or for socialising. The rise of new ways of working calls for new ways of designing spaces “With Plenum we want to create a space that welcomes both collaboration, concentration and relaxation” concludes Christian Andresen.