欧莱雅日本“美丽谷”东京"

L'Oréal Japan faced challenges such as a lack of cross-functional collaboration and division between business units as it expanded through the acquisition of various brands. As Ryota Tomimoto, Creative Director at The Design Studio K.K., explains, “It was an urgent task for us to create a new office environment that enhances the engagement of employees under the slogan of “ONE L’ORÉAL,” and maximises the group’s potential. Thus, the “Beauty Valley” was brought into being.

L'Oréal introduced the "Beauty Valley" office to enhance employee engagement under the "ONE L’ORÉAL" slogan. The new office not only fosters collaboration but also reflects L'Oréal’s commitment to sustainability, exemplified by its upcycling initiative, where 4,400 makeup products are repurposed into lighting shades and tiles. 

The concept behind the office design was inspired by the shared philosophy of L'Oréal and Japanese culture, which cherishes authentic beauty. For L'Oréal, beauty extends beyond aesthetics, encompassing values such as Diversity, Equity, Inclusion (DE&I), sustainability, women’s empowerment, and innovation. Japan, serving as a strategic hub for innovation and inspiration, influenced the design of the new office. The four seasons became the core design concept, with an emphasis on craftsmanship and furniture that celebrates the essence of Japanese beauty.